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Walk into any showroom and someone will tell you that black is in or that grey is over. We wanted evidence rather than opinion, so we analysed five years of UK Google searches for radiator finishes. The picture is clear: black and white radiators are rising, grey and anthracite are fading fast, and brass has gone from almost nothing to a genuine trend. Here’s what the data shows, why it’s happening, and how to choose a colour for your room without giving up any heat.
Key takeaways
We compared five searches in Google Trends (black, white, grey, anthracite and brass radiators) across the UK, week by week, from October 2021 to September 2026. Google Trends scores interest from 0 to 100 against the busiest week, so the figures show how the finishes compare with each other and how that has changed over time. They are not raw search counts.
| Finish | 2021–22 | 2022–23 | 2023–24 | 2024–25 | 2025–26 | Change |
|---|---|---|---|---|---|---|
| White | 42.0 | 40.5 | 41.2 | 46.9 | 53.2 | +27% |
| Black | 38.1 | 39.2 | 42.5 | 42.1 | 51.8 | +36% |
| Grey | 38.4 | 29.8 | 23.8 | 20.6 | 23.3 | −39% |
| Anthracite | 18.8 | 13.7 | 11.6 | 10.1 | 11.2 | −40% |
| Brass | 1.4 | 1.6 | 2.0 | 7.3 | 15.8 | about 11× |
12-month averages (October to September) of the weekly Google Trends index for UK web searches. 100 is the busiest single week for any of the five terms.
Two things stand out. First, this isn’t a case of black replacing white: both are growing, and grey is paying the price. Second, brass barely registered until 2024, then more than tripled in a year and more than doubled again. That’s the typical shape of a trend moving from designers’ mood boards into ordinary homes.
Black has moved from bold statement to dependable neutral. It frames a room the way black window frames and metal light fittings do, and it suits both ends of the market: sleek verticals in new builds and traditional column radiators in Victorian and Edwardian terraces.
Where black works best:
Worth knowing: dark finishes show dust more readily than white, so a quick wipe with a soft, dry cloth every week or two keeps them crisp. Finish the look with black thermostatic valves, so there’s no flash of chrome at floor level.
Shop the look: black column radiators · Traditional 3 Column radiator in black or white (the same price in either colour) · black vertical radiators · Colona in jet black (RAL 9005)
White never went away, but it has had a real lift. Pantone named Cloud Dancer (PANTONE 11-4201) its Colour of the Year for 2026, the first time it has chosen a white, and interiors have followed with soft, chalky whites in place of stark brilliant white.
A white radiator can do two jobs. Against white or off-white walls it disappears, which is ideal in small rooms or wherever you want the architecture to lead. Against strong colour it becomes a crisp outline, especially with the deep blues that are everywhere this year. Dulux’s Colours of the Year 2026 are a trio of indigo blues, and a white column radiator on an indigo wall is one of the easiest ways to make that look feel finished.
Tip: warm whites and cool whites can clash side by side. Look at the radiator finish next to your wall paint in daylight before you commit, or choose a RAL shade if you want an exact match.
Shop the look: white column radiators · white vertical radiators · white horizontal radiators
Grey was the default “designer” colour for most of the last decade, and anthracite (a very dark grey with a slight blue tint, usually matched to RAL 7016) was its radiator equivalent. Searches for both have fallen by around 40% since 2021–22 as homes move towards warmer palettes. That doesn’t make grey wrong. It’s now a considered choice rather than the automatic one.
Anthracite still earns its place:
Shop the look: anthracite column radiators · anthracite vertical radiators · anthracite horizontal radiators · Colona in anthracite grey (RAL 7016)
Brass is the biggest mover in the data. Interest in brass radiators was almost nil in 2021–22; it more than tripled in 2024–25 and more than doubled again in 2025–26, to roughly eleven times its starting level. Google Trends also lists “gold radiator” and “antique brass radiator” among the fastest-rising radiator searches of the past 12 months. It’s part of a wider swing to warm metals in taps, lighting and door furniture.
How to use brass without it looking dated:
Good to know: metallic finishes vary. Some are coatings and some are true metal, and heat output can differ between them. Always check the figure for the exact finish you want. We list it for every size on each product page.
Shop the look: brass and gold vertical radiators · brass and gold horizontal radiators · Melvin vertical aluminium radiator
The most confident trend of all is colour itself. Colour drenching, where walls, woodwork and sometimes the ceiling are painted in one shade, has taken over from the single feature wall. A radiator in the wrong colour is the one thing that breaks the effect. The answer is a radiator made in a matching or complementary RAL shade.
Three directions we’re seeing:
Our Colona column radiator can be ordered in a curated palette of 33 RAL shades, and many of our coloured aluminium radiators come in made-to-order finishes including navy blue, burgundy, gold and copper. Made-to-order colours take around 10–12 days.
Shop the look: RAL colour radiators · made-to-order coloured aluminium radiators
It’s one of the questions we hear most, usually as “do black radiators give out more heat?” The short answer is no, not in any way you’d notice.
A radiator warms a room in two ways: by convection (warm air rising off the surface) and by radiation (infrared heat given off by the surface). Convection doesn’t care what colour the radiator is. Radiation depends on how well the surface emits infrared, known as its emissivity, and at infrared wavelengths paint of almost any colour behaves the same way. Published engineering data puts oil paints of all colours at an emissivity of 0.92–0.96, and black lacquer or epoxy paint at around 0.88–0.89.
Where finish really matters is bare, polished metal. Polished chrome (about 0.06), polished stainless steel (about 0.08) and polished brass (about 0.03) reflect most infrared instead of giving it off, so the radiant part of their output drops sharply. That’s why a chrome towel rail feels less warm than a painted one of the same size.
Compare like with like. UK radiator outputs should be quoted at ΔT50, the EN 442 test standard (water averaging 70°C in a 20°C room). Some listings use ΔT60, which makes the same radiator look roughly a quarter more powerful. Every heat output we list for our central heating radiators is ΔT50. Not sure what size you need? Here’s how to calculate the BTUs for a room.
| Your walls | To blend in | To stand out |
|---|---|---|
| Warm whites and creams | White | Black or brass |
| Greige, mushroom and taupe | White or anthracite | Black or brass |
| Sage, olive and forest green | A matching RAL green | White, black or brass |
| Navy and indigo | A matching RAL blue | White or brass |
| Charcoal and off-black | Black or anthracite | Brass or flame red |
| Terracotta, plaster pink and burgundy | A matching RAL red | Black or white |
Yes. UK search interest in black radiators is up 36% on 2021–22 and is now almost level with white, the long-standing favourite. Black has become a neutral rather than a statement, which is why it keeps growing.
No. Paint of any colour gives off infrared heat almost equally well, and convection, which does much of a radiator’s work, isn’t affected by colour at all. Only bare polished metal finishes, such as chrome, give out noticeably less.
It depends on the effect you want. Matching (or colour drenching) makes a radiator recede and a room feel calmer. A contrasting finish turns it into a feature. Match in small or busy rooms, and contrast when the radiator is a design piece in its own right.
Anthracite is a very dark grey with a slight blue tint, usually matched to RAL 7016. It reads softer than black, especially in daylight, and suits grey kitchens and industrial schemes. Black, such as RAL 9005 jet black, gives stronger contrast.
Many designs can be made to order. Our Colona column radiators come in a curated palette of 33 RAL shades, and many of our aluminium designer radiators offer made-to-order colours such as navy blue, burgundy, gold and copper. Allow around 10–12 days.
Nobody can promise that, but the data shows two years of sustained growth rather than a one-off spike. Brushed brass also sits well with long-lasting materials such as oak, marble and natural stone, which helps it age well.
Browse our radiators by colour to see every model we stock in black, white, anthracite, brass and raw metal, with prices and ΔT50 heat outputs for each finish. Prefer a classic? Our traditional column radiators come in the season’s key colours. And if you’re in Preston or the Fylde, we can supply and fit your new radiator too. Check your postcode on our installations page.
About this guide: written by the Bradley’s Radiators team. Search data comes from Google Trends (UK web search, five-year weekly series for “black radiators”, “white radiators”, “grey radiators”, “anthracite radiators” and “brass radiators”, retrieved 27 September 2026). Heat outputs are manufacturers’ ΔT50 figures (EN 442). Last updated 27 September 2026.